This business is quite unique, bringing wine lovers the wines they want at the best prices. Unlike some other online retailers the focus is on bringing high quality independent wine to the masses rather than moving bulk quantities of low quality stock at discount prices.
It's a formula that works really well, with legendary local producers like Lethbridge Wines (Geelong, Victoria) and Stella Bella (Margaret River, Western Australia) getting involved. Winery Lane has developed a unique, almost zero cost member acquisition model - delivering highly qualified consumers into the business. Having this model allows Winery Lane to invest into other revenue generating opportunities. Now that's smart business.
Winery Lane is all about bringing wine makers and wine lovers together, which is why we are pleased to announce this round has been seeded by Trevor O'Hoy, the former President and CEO of Fosters group. It's fair to say Trevor knows a thing or two about wine and having an investor of his stature on board speaks volumes about the potential of this business.