In mid 2011 we were engaged to raise capital for a fast growing but not yet profitable event management software company. They had secured a pilot to supply one of Australia’s largest hotel chains but completed two out of their eight software modules. We asked the client whether they had approached their pilot customer with an opportunity to invest and it turned out they had.
Sometimes it takes the appointment of an adviser who has a track record of delivering capital into a business to convince a strategic investor to act.
This offer never made it to market because under our guidance the strategic investor took out the entire capital raising amount without it being showed to any other third party. A great out come for all concerned.