Our first meeting with founder Dave Prince was at Brisbane airport. It was a very entertaining meeting. We liked Dave and could see his passion for the business but there was nothing in place around him. No capital, no board, no customers, no suppliers and no website although he had developed a pretty cool brand.
Over a 12 month period we raised approximately $1 million for Shooii from 17 different investors.
Sadly Shooii wasn’t able to compete against StyleTread and the Iconic who both funded between them $20 million of above the line advertising prior to Shooii’s launch.