This wasn’t a massive capital raising but was executed with ruthless efficiency and speed.
Scrunch Is an ecommerce business that has developed measurements technology that allows online retailers to track the impact of references to their product on blog sites to actual sales. The business is pre revenue and the capital raising result was delivered at a pre money valuation of $3,400,000.
The investors all brought extra value and skills to the table in addition to financial capital. One investor owns a media publishing business responsible for launching Elle Magazine into Australia and Vogue into Japan, another is a high profile investor in major retail brands.