Air Aroma – subliminal marketing through scent. Amount raised undisclosed.

There is now empirical evidence that scents create happier customers that remember your brand and linger longer in retail spaces.

A human beings smell is more sophisticated than any other scent as scent receptors in the nose connect directly with the brain responsible for memory and emotion. It is so powerful in fact that the nose is believed to effect 75% of our daily emotions.

Sound hard to believe? Well this company’s clients include Sofitel, Zarahome, Hilton, Dunhill, Benetton, Fitness First, Qantas, Crown Casino, General Motors, Intercontinental Hotel and Resorts, Max Mara, Scotch and Soda, Singapore Airlines, Society Generale, Toyota, Zara, Seven Night Club, Mercedes Benz, Aston Martin and Lexus and its products are currently distributed to 50 countries world-wide.

Air Aroma are an award winning business that have developed scent technology that delivers flat line diffusion meaning scent levels are constant and do not diminish over time. Their technology is known as cold air diffusion and is patented.

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